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Green teen memes: how TikTok could save the planet

By Yasemin Craggs Mersinoglu

28 Aug 2020 · 4 min read

Philip Aiken has received more than 1.4m likes on the video-sharing app TikTok. But his videos don’t feature cute animals and there are no celebrities to be seen. Aiken’s posts are about soil restoration.

The 27-year-old is one of a growing number of TikTok users discussing the benefits of boosting biodiversity in green spaces and gardens against a backdrop of viral sounds. “I see it as like planting seeds, and hopefully that germinates and that person wants to learn more,” says Aiken, known as Phil the Fixer on TikTok.

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