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Google calls itself green. But it’s still making ad money from climate-change denial.

By Cat Zakrzewski

16 Dec 2021 · 5 min read

In October, ahead of the U.N. COP 26 climate summit, Google pledged to stop displaying ads on websites and YouTube videos that promoted climate misinformation. But in November and December the company ran ads on at least 50 posts undermining climate science, according to new research.

The findings, released Thursday from the nonprofit Center for Countering Digital Hate, highlight the limits of these promises, despite Google citing pressure from advertisers not wanting products to appear alongside content undermining climate science when it made the pledge. All 50 of the articles were published after Google’s new policy took effect on Nov. 9, and Google ads remained on the pages as of Wednesday morning. After The Washington Post inquired about these ads, 37 of them were removed as of Wednesday.

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