The Wall Street JournalThe Wall Street Journal

The perfect professional headshot is worth $1,000, and maybe even a job

By Callum Borchers

11 Aug 2022 · 4 min read

You should read this story to know about the fascinating and expensive world of headshot photographers whose clients want the perfect profile photo for their LinkedIn profile.

Curated by informed

Look confident but not cocky. Assertive yet approachable. Smart instead of sexy, unless you can pull off both—and only if it’s subtle sexy.

Nailing your professional headshot seems harder and more clutch than ever at a time of record job changes and on-screen first impressions. The buttoned-up and made-up looks that once dominated business directories and professional profiles now seem stuffy in the work-from-anywhere era.

The news, curated.

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