The GuardianThe Guardian

Dutch city becomes world’s first to ban meat adverts in public

By Daniel Boffey

06 Sep 2022 · 2 min read

The Netherlands is the EU's biggest exporter of meat. In this town, meat advertising is being treated like those for tobacco or alcohol.

Curated by informed

A Dutch city will become the first in the world to ban meat adverts from public spaces in an effort to reduce consumption and greenhouse gas emissions.

Haarlem, which lies to the west of Amsterdam and has a population of about 160,000, will enact the prohibition from 2024 after meat was added to a list of products deemed to contribute to the climate crisis.

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