The Wall Street JournalThe Wall Street Journal

Netflix seeks ways to get subscribers to return after visits decline

By Sarah Krouse and Jessica Toonkel

17 Oct 2022 · 4 min read

Netflix considered 'sleep' to be its main competition. Now it's struggling to contain subscriber exodus. WSJ looks at the various tactics the streamer is employing to keep people hooked.

Curated by informed

Netflix Inc. earlier this year saw a worrying signal in its data: Users were coming to the streaming service less often, people familiar with the matter said.

The company, which tracks how many days over a four-week period its members watch content on the service, was concerned that the decline in visits would make it more likely that customers would cancel their subscriptions, the people said.

The news, curated.

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