The Wall Street JournalThe Wall Street Journal

These children are making millions on YouTube

By R.T. Watson, photographs by Alfonso Duran

26 Oct 2022 · 7 min read

Vlad, Niki, Diana and Nastya party on yachts, ride in Ferraris and travel the world. Their massive audience of fellow kids can’t get enough.

Three years ago, YouTubers who go by Vlad, Niki, Diana and Nastya were friends cruising around Miami on a 97-foot yacht to celebrate a birthday. Today, they are locked in a fierce rivalry over YouTube supremacy.

The news, curated.

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