In the few years since its launch, TikTok has already altered the face of the social media landscape, attracting more than 1 billion users and leading competitors to replicate some of its most unique features.
The impact of that explosive growth and the ‘TikTok-ification’ of the internet at large on social media users remains little understood, experts warn, exacerbating concerns about the impact of social media on our habits and mental health.
