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Elon Musk wants more paying Twitter users, hinting at $8 a month for verified accounts

By Meghan Bobrowsky, Suzanne Vranica and Alyssa Lukpat

01 Nov 2022 · 7 min read

There's never been a dull day since Elon Musk acquired Twitter. By charging $8/month for Twitter Blue subscribers, Musk hopes to reduce Twitter's dependence on ad dollars.

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Elon Musk is looking to quickly boost Twitter Inc.’s revenue by embracing subscriptions, aiming to make the social-media company less dependent on digital ads as Madison Avenue signals a cautious stance toward the site after the billionaire’s takeover.

Mr. Musk has been saying since before completing his $44 billion takeover of Twitter that it needs to rely less on the digital advertising dollars that account for nearly 90% of its total sales. Twitter and its competitors have considered or dabbled with subscriptions as an additional revenue source, but they haven’t yet amounted to sizable income for most companies.

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