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Elon Musk defies management mantras with his rapid overhaul at Twitter

By Chip Cutter

06 Nov 2022 · 4 min read

After the $44 billion takeover of Twitter, Elon Musk rushed to overhaul the company with an unusual management approach. The WSJ summarizes the tech billionaire's turbulent first week at Twitter.

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In Elon Musk’s first week at Twitter Inc., he flouted much of the advice management gurus have dished out for decades.

In the days since he closed a $44 billion takeover of Twitter, Mr. Musk has worked to rapidly overhaul the social network. He fired many of the company’s top leaders, including its general counsel, chief financial officer and chief executive officer. He conducted sweeping layoffs, eliminating roughly half of Twitter’s workforce on Friday. Along the way, he floated new product ideas, mocked internal management training, publicly disclosed a decline in revenue and hinted that other changes could be on the way.

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