Cheers and mazel tov! We’ve made it halfway through January. Yes, our bodies endured a pounding through the festive frivolities, but through that excruciating cumulative hangover we somehow survived. Our recycling bins have been collected, those bottles of bubbly out of sight and mind. New-year-new-me resolutions can now be abandoned. Anyone fancy a pint?
Or this year, does another round feel less appealing? You’re far from alone if, in 2023, you’re considering calling time once and for all. Welcome to the era of the sober-curious; the apparently ever-growing movement of people exploring what life could look like alcohol-free. Among young Brits, the numbers look irrefutable: between 2002 and 2019, the proportion of 16- to 24-year-olds in England who reported monthly drinking fell from 67% to 41%. And while the stats don’t show older adults putting down the plonk on a permanent basis, something is shifting. According to Dry January’s organisers, this year one in six UK adults who drink alcohol are attempting to participate. Alcohol-free beers were once a fringe choice; today they’re found nationwide on supermarket shelves. No longer do 0% orders come with a side of pregnancy questions or bemused stares.