BloombergBloomberg

Bet you didn't know you needed a sleep coach

By Tim Culpan

25 Jan 2023 · 4 min read

Editor's Note

There are plenty of products out there that will tell you how badly you're sleeping, writes Bloomberg columnist Tim Culpan. What we all really need is one that can actually do something about it.

A decade ago, high achievers would boast of how little sleep they got as if it were a sign of courage and stamina. That flipped on its head in recent years, with length and quality of sleep the new badge of honor.

Now, the most restful pastime humans can enjoy is starting to look like a competitive sport. According to the burgeoning sleep-tech industry, if you want to win - and apparently you do want to win - you need a sleep coach and high-end gadgets.

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