The Wall Street JournalThe Wall Street Journal

From Apple to VW, CEOs gradually returning to China after its reopening

By Dan Strumpf and Yoko Kubota

13 Feb 2023 · 4 min read

Editor's Note

CEOs from Europe and the U.S. are taking business trips to China again, the WSJ reports. It's a sign that companies are looking for opportunities in the country after Covid restrictions were lifted..

BEIJING—Top executives from multinational companies are trickling back into China with the country’s reopening, even as U.S.-China tensions grow following the appearance of a suspected Chinese surveillance balloon over the continental U.S.

Volkswagen AG’s chief executive visited China from late January to early February, the company said, while Apple Inc. CEO Tim Cook and Pfizer Inc. CEO Albert Bourla are expected to visit next month, people familiar with the matter said. Ola Källenius, Mercedes-Benz Group AG’s chairman, also plans a visit to China, the company said.

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