The Washington PostToblerone chocolate is no longer 'Swiss' enough for Alps logo
Toblerone's American owner moved some production of the famous chocolate to Slovakia. According to Swiss law, the product has therefore lost its "Swissness." The Post reports.
Curated by informedToblerone, the chocolate bar known for its distinctive triangular peaks, is losing the Matterhorn mountain from its logo after falling afoul of strict marketing rules on "Swissness."
Future Toblerone wrappers will feature a generic mountain design instead, after the chocolate bar's American owner, Mondelez, decided to shift some production to the Slovakian capital of Bratislava this year.
The news, curated.
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