The Wall Street JournalThe Wall Street Journal

What happened when Uber’s CEO started driving for Uber

By Preetika Rana

07 Apr 2023 · 11 min read

After the U.S. economy reopened following Covid-19 lockdowns, Uber faced a labor shortage. So the company's CEO got behind the wheel himself to understand what drivers wanted. The WSJ has the story.

Curated by informed

After five years running Uber Technologies Inc., Dara Khosrowshahi in September got behind the wheel himself.

Using the alias “Dave K” and a gray Tesla Model Y that he purchased secondhand, the chief executive made dozens of trips as a ride-share driver in the following months ferrying people around the hills of San Francisco.

The news, curated.

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