The Wall Street JournalThe Wall Street Journal

Apple reveals the metaverse

By Holman W. Jenkins, Jr.

06 Jun 2023 · 3 min read

informed Summary

  1. Apple's introduction of a new $3,500 set of virtual-reality goggles harks back to the “metaverse”, a two-year-old theme that has been eclipsed by AI chatbots.

The boat, the train and the paradigm shift were all missed by Apple, according to the wiseacres.

Its introduction Monday of a new $3,500 set of virtual-reality goggles harked back unforgivably to the “metaverse,” a theme two years out of date. The metaverse was the next big thing until eclipsed by the arrival of artificial-intelligence chatbots, which in the strange dynamic of the “attention” economy enjoyed a hands-down selling point: They might kill us all.

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