The New StatesmanThe New Statesman

We are heading for social media burnout

By Chris Stokel-Walker

06 Jul 2023 · 2 min read

informed Summary

  1. The decline of Twitter has led to the emergence of several alternatives, including Mastodon, Bluesky, and, most recently Threads. Each have varying degrees of success and user engagement.

As a journalist, sharing my stories with the world used to be relatively simple. Before October 2022, I would log on to Twitter – the place that most of my peers in the industry inhabited – and would share a link. Then I would wait for the responses to roll in and engage with the comments. That was easy.

Fast forward nine months and things are trickier. Elon Musk has managed to torpedo Twitter’s reputation, and engagement and users have dropped precipitously. Nevertheless, decision makers remain on Twitter, and we have to show willing – so I have to post there.

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