On paper, the EU should be an attractive partner for many low- and middle-income countries across the globe. It is the biggest market in the world, its social model is widely admired and it is less pushy on foreign policy alignment than either China or the US.
Also on paper, Latin America should be the most promising place for the EU to press this advantage home. The region is culturally close to Europe, it is largely democratic and shares the EU’s founding values, and immigration from it into the bloc has been relatively easy to absorb.