The GuardianThe Guardian

Rebranding Twitter: The shaky history of corporate makeovers

By Joanna Partridge

23 Jul 2023 · 2 min read

informed Summary

  1. Elon Musk has suggested that he might replace Twitter's bird logo with an "X", potentially as early as Monday morning if a suitable replacement is found in time.

Elon Musk has suggested he could swap Twitter’s bird logo, which has adorned the site since its earliest days, for an “X”. The site’s billionaire owner said the switch could come as early as Monday morning if a suitable replacement emerges in time.

However, such an overhaul could prove highly risky, given the history of customer backlashes to previous high-profile corporate rebrands. Here we look at five of the most controversial:

Sign in to informed

  • Curated articles from premium publishers, ad-free
  • Concise Daily Briefs with quick-read summaries
  • Read, listen, save for later, or enjoy offline
  • Enjoy personalized content