Conscious Consumption

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We unpack the trend concept everyone is talking about.

  • Conscious Consuming is a social movement focused on increased awareness of the impact of the consumer’s purchasing decisions on the environment and their own wellbeing.
  • Making human consumption more sustainable for everyone is a central pillar of the concept and is increasingly drawn upon by brands hoping to generate a more positive image.
  • Even the EU is at it, and has just launched its first Flower Week, a campaign to promote a European eco-label aimed at inspiring conscious consumption.
  • But critics say individual buying decisions won’t have the impact proponents claim conscious consumption has. They have accused the movement of whitewashing the damage consumerism causes.
  • In this reading, we take a closer look at these opposing stances and give you a better understanding of a rather vague buzzword.
The Guardian
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5 articles on this topic


Has coronavirus made us more ethical consumers?

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Can Influencer Culture & Conscious Consumption Coexist?

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Demand For Sustainable Products in Pandemic May Lead to Brands Greenwashing

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Asia's food spending is set to double to more than $8 trillion by 2030, report finds

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