Scrolling: Bad for Your Brain and the Planet

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It is estimated that the carbon output from our global instagram use is equivalent to a car driving around the planet 2,071 times daily.

  • Over the past two decades, online activity has rapidly increased. In 2001, 8% of the global population were online and now this figure stands at 60% - and numbers will only continue to rise.
  • A BBC report confirmed that the internet, online devices and systems, account for 3.7% of global emissions. In 2020, the CO2 emissions of Instagram alone was equivalent to that of France.
  • Yet, the majority of those online are blissfully unaware of the significant environmental impact their digital activity is having on the planet.
  • Scrolling less, using WiFi instead of data and only replacing items when necessary, all contribute to a reduction in energy consumption in relation to online activity.
  • Through consciously consuming digital content we can move towards reining in our overconsumption behaviour and therefore reducing the use of electricity and CO2 output.
  • So, whenever we consider the impact that our scrolling habits may be having on our brains, we should also factor the impact on the planet into the equation too.
The New York Times
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