Why Squid Game is So Horrible and So Popular

The dystopian South Korean Netflix series is incredibly popular. In our reading this evening, we try to unravel why.

• Since it came out last September, the Netflix series Squid Game has captured the imagination of many around the world.
• Squid Game is a dystopian horror drama which capitalises on themes such as violence, schadenfreude, social inequality and voyeurism.
• Since Oscar winner Parasite and the boy band BTS, no other Korean cultural export has achieved this level of global impact.
• But there's a dark side to the series' popularity. Some people have tried Squid Game in real life, with disastrous consequences.
• Understanding what's behind the success of Squid Game provides some important insights into our cultural moment. But be warned: Spoilers ahead.