TikTok’s Rise

The one app that is universally loved and hated in equal measures.

• Short-form video app TikTok started life as a Chinese app Douyin and within no time took over the world.
• It’s one of the fastest apps to cross the 2 billion downloads figure within only four years of its launch.
• TikTok achieved this feat despite being banned from one of its largest markets - India - due to geopolitical disputes.
• This is the only app that has been a true challenger to Silicon Valley based Facebook’s dominance in the social media space.