What does the future of music look like?

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Recommended by Sven Ahrens

My role places me at the core of modern media and the entertainment industry.

As someone who wants to continue growing Spotify's global user-base, it’s important for me to understand where the industry is heading. These articles offer a good starting point.

From AI-powered robot rappers to environmentally-friendly concert tours, here’s where the music industry is headed.

The Washington Post
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5 articles on this topic


TikTok has changed music — and the industry is hustling to catch up

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Culture6 min read

The rise and fall of a virtual rapper reignites old questions about art — with a new twist

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Culture6 min read
The Lefsetz Letter

The Billboard article

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Culture11 min read