What does the future of music look like?

Updated
Picture of Sven Ahrens

Recommended by Sven Ahrens

My role places me at the core of modern media and the entertainment industry.

As someone who wants to continue growing Spotify's global user-base, it’s important for me to understand where the industry is heading. These articles offer a good starting point.

Articles from 4 publishers

4 articles on this topic

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NPR

TikTok has changed music — and the industry is hustling to catch up

Culture
6 min read
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CNN

The rise and fall of a virtual rapper reignites old questions about art — with a new twist

Culture
6 min read
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The Lefsetz Letter

The Billboard article

Culture
11 min read