What is Digital Fashion?

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It could be the key to tackling the fashion industry’s environmental crisis.

  • “Digital Fashion” has been around for a few years now, however it has been gaining increased traction recently. It is the visual representation of clothing built using tech and 3D software.
  • It has gained popularity with brands in their relationship with influencers as they can send influencers a digital clothing package for them to promote, which uses far less physical resources.
  • The fashion industry is one of the largest contributors to global carbon emissions and digital fashion could be one approach in particular which facilitates in changing that.
  • Large fashion retailers have started to turn to digital sampling in order to dress influencers in their promotion of new ranges and pre-order items.
  • Such an approach allows fashion brands to test their creations with the public, to see if they actually find them appealing before mass producing them.
  • This ultimately on a global scale would be able to save a lot of time, money and most importantly resources.
  • The Fabricant is a digital fashion house pioneering this method. Based in the Netherlands, the company explains that their work does not need to be physical in order to show their creative strategy.
  • They say that their work exists beyond the current concept of catwalks, photographers and studios and that the constraints of their exploration are free from the physical world.
The New York Times
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