What is Digital Fashion?

It could be the key to tackling the fashion industry’s environmental crisis.

• “Digital Fashion” has been around for a few years now, however it has been gaining increased traction recently. It is the visual representation of clothing built using tech and 3D software.
• It has gained popularity with brands in their relationship with influencers as they can send influencers a digital clothing package for them to promote, which uses far less physical resources.
• The fashion industry is one of the largest contributors to global carbon emissions and digital fashion could be one approach in particular which facilitates in changing that.
• Large fashion retailers have started to turn to digital sampling in order to dress influencers in their promotion of new ranges and pre-order items.
• Such an approach allows fashion brands to test their creations with the public, to see if they actually find them appealing before mass producing them.
• This ultimately on a global scale would be able to save a lot of time, money and most importantly resources.
• The Fabricant is a digital fashion house pioneering this method. Based in the Netherlands, the company explains that their work does not need to be physical in order to show their creative strategy.
• They say that their work exists beyond the current concept of catwalks, photographers and studios and that the constraints of their exploration are free from the physical world.