Amazon.com has long been the dominant platform where people start their shopping searches for everything from ear buds to summer dresses. But its grip over that first step in a shopper's journey is loosening as ByteDance's TikTok aggressively draws traffic and becomes a more popular place for people to shop.
TikTok's growing influence has exposed Amazon's big weakness: for all its success in retail logistics, it's not really a fun place to browse or discover new trends.
