Der SpiegelDer Spiegel

La Trump: Meet the woman Spain can't stop listening to

By José Bautista and Steffen Lüdke

25 May 2023 · 7 min read

Der Spiegel explores the meteoric rise of Isabel Díaz Ayuso, Madrid's regional president, ahead of the nationwide regional elections on May 28. Will she reshape the Spanish conservative landscape?

Curated by informed

Isabel Díaz Ayuso has risen out of nowhere to political stardom. In Madrid, the regional president is on the verge of her next triumph, a success story that could pull Spanish conservatives to the right.

At some point, long after the mass has been read, the priest has had enough. He hisses into the microphone, loud and sustained: "Sh-sh! "Sh-sh! Sh-sh!" A crowd has formed in front of the altar in his church in the center of Madrid. Retirees, businesspeople, nuns and children are all elbowing each other out of the way, fighting for a selfie, as they try to get closer to the woman they adore.

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